To develop idea and create a content for Instagram to communicate about the path of ecology and sustainability. The content should target a young audience (from 6 to 11 years old). One of requirements for the delivery approach is to consider two parts: TEMA (informative part) and Solution (awareness) and develop it in a way and language that will be understandable and interesting for children. Buccia expected to bring these sensible topics in an engaging way without being didactic or scholastic. Buccia’s approach should be simple, fun and effective.

The projects should reveal 5 macro themes (news) + 3 examples (fun facts) for each:
// Animals & Intensive Farms
// Climate Change & Vegetationn & Forests
// Waste
// Recycling
// KM0 & Vertical Agriculture

Pink Salt idea was to create Buccia Diaries in a format designed to make information as fluid as possible and raise curiosity about the information. The topics that will be covered are most likely unknown yet for the target audience, who will be amazed, intrigued and maybe even shocked by the situation on our planet.
The content will be always supported with attached link for the article to provide clear and complete overlies of the topic without missing the interaction and a simple and light tone understandable for all.
Because of that reason the structure and graphic design remind of a newspaper, which unconsciously invites a viewer to read and give an authority to the content at the same time. Furthermore, the structure makes the reading easier and fluid. The project can be imagine as layout of a virtual newspaper dedicated to younger audience.

Mauro Gatti, is an Italian illustrator and designer based in Los Angeles, California. Over the years he has been working on illustrations, branding, games, apps, videos, mobile stickers and installations for an amazing range of clients, from Mtv, Nike and Disney to JibJab, Line, Redbull, Vans amongst others.
“I have directed teams of all sizes and I believe in mentoring team members to achieve their full potential. In 2004, I co-founded Mutado, a creative studio with offices in Milan, which is now part of the DeAgostini Group (the leading European publishing company). Over the last 10+ years I’ve led teams large and small to establish and grow the digital presence of some of the worlds’ largest brands focusing in particular on the mobile arena. In 2017 the StoryBots digital redesign that I’ve directed has been awarded with an Emmy for Outstanding Interactive Media.”