Through the archive we re-propose our political/social history of the last 100 years. Creativity in the way it was told. It observes, never using the pre-set, but ranging through the places around the world. From big cities to remote villages subtle stories. The new nomads of the 30s in contemporary worlds. Performing suggestions, product photos, work well. Let the reader understand what he can discover. First keyword is AMAZING.
In modern work the illustration was not a good reference. The second keyword is UNPUBLISHED. The keyword that is used within the archive leads to more results so through this we explore a world that leads to different results and contents. The reinterpretation of the photos is not subject to rights!
To promote the existence of the archive! The formats serve to push the purchase and present the digital archive as such in the most fresh and contemporary as possible.
#1 Autopromo // banner in the two declinations to communicate the archive both internally to Domusweb and potentially on the other sites of the network.
#2 Stripe that presents the archive for the dimensions we can take as reference the current stripe
#3 Stripe at the opening of the Domus HP.
#4 Archive presentation stripe
The stripe will replace the photographic image in this one
page and wherever the purchase of the archive will be presented
The idea focuses attention on the alteration of the “payoff” of Domus in parallel with the year of release of the magazine. The background color of the banner is the graphic of the cover itself.
From a visual point of view, the banner takes on the background of a geometric cover, reporting its distinctive features. The choice of covers is more conditioning, because it must be geometric. This idea lends itself very well to a possible promo video in motion design.
We find that the blue has a strong connotation of the photo of the face that prevails over the geometry, while the pink gives us the
possibility to further develop the concept of geometry which is part of the initial concept.
The final visuals are simple, structured and solid.
Eugenio Ormas is an eclectic spirit, with years of international experience, as an art director and creative strategic consultant, working on projects for high-demanding clients. From 2011 to 2018, he was the co-founder of SVPERBE Creative Visionaries, a liquid international awarded consultancy boutique, supporting agencies and brands on unique projects.
Eugenio has lived and worked in different cities including Lausanne, Zurich, Hong Kong and Shanghai. He moved back back to Milano in 2018, and worked on the FLAMEL.com concept development, an e-commerce platform, and other digital contents for clients such as Moncler, Roger Vivier, BMW.
Eugenio has a deep academic background: EMiLUX, double degree Executive Master in Luxury Management at Sda Bocconi with ESSEC Business School Paris and Master Degree in Design & Visual Communication at Politecnico di Milano, thad gives him a 360° approach to all creative and business needs.