The Brief

Through the archive we re-propose our political/social history of the last 100 years. Creativity in the way it was told. It observes, never using the pre-set, but ranging through the places around the world. From big cities to remote villages subtle stories. The new nomads of the 30s in contemporary worlds. Performing suggestions, product photos, work well. Let the reader understand what he can discover. First keyword is AMAZING.
In modern work the illustration was not a good reference. The second keyword is UNPUBLISHED. The keyword that is used within the archive leads to more results so through this we explore a world that leads to different results and contents. The reinterpretation of the photos is not subject to rights!
To promote the existence of the archive! The formats serve to push the purchase and present the digital archive as such in the most fresh and contemporary as possible. To develop:
#1 Autopromo // banner in the two declinations to communicate the archive both internally to Domusweb and potentially on the other sites of the network.
#2 Stripe that presents the archive for the dimensions we can take as reference the current stripe
#3 Stripe at the opening of the Domus HP.
#4 Archive presentation stripe

The stripe will replace the photographic image in this one page and wherever the purchase of the archive will be presented

The Idea

The idea focuses attention on the alteration of the “payoff” of Domus in parallel with the year of release of the magazine. The background color of the banner is the graphic of the cover itself.

From a visual point of view, the banner takes on the background of a geometric cover, reporting its distinctive features. The choice of covers is more conditioning, because it must be geometric. This idea lends itself very well to a possible promo video in motion design.
We find that the blue has a strong connotation of the photo of the face that prevails over the geometry, while the pink gives us the
possibility to further develop the concept of geometry which is part of the initial concept.
The final visuals are simple, structured and solid.

Talent

Workroom is a motion design practice founded in early 2011 by Alessandro Barzaghi.

Bringing together graphic and motion design, the studio collaborates with clients from the cultural and commercial sector on a broad range of projects, including infographic animations, interactive projections, in-app animations, explainers and commercials.
The studio favours a close collaboration with commissioners, from studios to direct clients; helping creating an animated project from scratch, translating informations and ideas in motion, or bringing life in existing graphics.

Simona Frigerio deals with graphics and develops visual communication projects. A lover of responsible, meaningful and timeless design, she is committed to making possible things, convinced that order and design rigor are the most surprising elements of design.

The End

client

Editoriale Domus

brand

Domus

agency

Pink Salt

art director & design

Simona Frigerio X Workroom

The Brief

The Idea

Talent

The End

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