To Realize 3 illustrated proposals for the 3 underground trains, focused on the founding values of the Fineco brand: INNOVATION, SIMPLICITY, TRANSPARENCY.

INNOVATION
Fineco is a young bank that has always wanted to revolutionize the more traditional way of doing banking. It has always presented itself as the technological and digital bank, but its technological strength would not work without the human “touch” given by its consultants, always ready to find the best solutions. Fineco’s innovation looks to the future without forgetting the “past”.

SIMPLICITY
In a world made up of numbers, graphs and tables, it is very easy to become complex: Fineco, on the other hand, has made simplicity one of its main strengths. An easy-to-use website and app make the financial world accessible to everyone, together with the simplicity and immediacy of always having a consultant to deal with.

TRANSPARENCY
Transparency for Fineco means a clear offer and prices, from the first moment the customer enters the bank. Thanks to the professionalism of Fineco consultants, a solid and lasting relationship is created between them and customers, which takes into account the different priorities and different objectives of people. It is a relationship based on trust.

The voice of Milan is not only that of the Milanese. But also of those who in one way or another have chosen to live and work in Milan even though they were not born there. People of different ethnicities and backgrounds represent a widespread culture in the city, but which almost always has little say in current affairs. Fineco for this period of restart gives a voice to the hidden Milanese, who pulls this city in a more silent way.
The illustrations also represent the main monuments and the most interesting aspects of fashion, food, perhaps culture taking advantage of the stages that each metro line meets along the way. Together with that to integrate icons into the pattern to indicate where the Fineco Centers are.

Jacopo Rosati is an illustrator from Italy. He began his career in Venice in 2006 at Studiocamuffo as illustrator and graphic designer. He mainly works for editorial and advertising market, during the years he has used different techniques for developing my artworks: from collage to digital software, Jacopo likes to freely experience different approaches based on the client’s needs.

Selected Clients: Vanity Fair, The Wall Street Journal, The Daily Telegraph, Monocle, The Washington Post, Wired, The Good Life, Pirelli, Campari, Lavazza, Courier