In 2018 Marni opens the doors launching 4 new stores around the world. Each store has been represented
by exclusive custom made papier machè sculptures, 1 per store on each city.
The goal was to promote stores opening by creating individual storytelling based on the city
every store is located.
For New York: to create drawings & Illustrations over the city of NY and the
new store, focusing on the heart and the flower which are main features of the store’s first floor carpet.
The extra challenge is also to include somehow, in the communication, the NY animal which is the
young deer.

Marni asks Sammy Slabbinck to draw an individual storytelling based on the city and exploring the concept expressed in his specific style. A fun journey through the amenities of New York City, such as the Moma museum and its pop art collection and Central park, ending in the new Marni boutique at Madison. A entertaining storytelling built and developed with animated collage and the typical surreal aesthetic of Sammy Slabbinck.

Sammy Slabbinck is a Belgian artist. His eye for muted tones and surreal compositions make his work engaging, memorable and sometimes humorous. Making (stop motion animation) videos has become
a part of his work.
Creating surprising personal work & brand advertising and music clips. Sammy Slabbinck renders dynamic original paper collages, illustrations, videos & prints combining found imagery with contemporary compositional styles. The images are cut up into pieces and redistributed, playing with exaggeration, scale and proportions. Other times, the images are placed in a reverse context, juxtaposing modern ideals with traditional states of mind.