Vai al contenuto

The Brief

In 2018 Marni opens the doors launching 4 new stores around the world. Each store has been represented by exclusive custom made papier machรจ sculptures, 1 per store on each city.
The goal was to promote stores opening by creating individual storytelling based on the city
every store is located.
For Paris: To start from a collage illustration that puts together typical Parisian souvenirs with elements and references of the Marni
store as well as the previous Marni Market that took place during 4 months in the same store location, before the store restoration began. For the Paris shop the animal is the Rooster.

The Idea

Marni asks Alan Fears to draw an individual storytelling based on the city and exploring the concept expressed in his specific style. To enjoy Paris and its glamorous and sparkling atmosphere through the eyes of Alan Fears. The idea was to use Alanโ€™s paintings and his art, into Marniโ€™s world and interpretation. The outcome was a frenetic storytelling built and developed with a simple but powerful ‘art brut style’, typical of Alan Fears. As multidisciplinary artist, Alan designed also the sound, added lyrics, bringing his exemplary pop characters to life, all wrapped in a fun, ironic, and rhythmical animation. The right artist for the right brand!

Talent

Alan Fears is a British artist currently based in Nottinghamshire, England. He is a multidisciplinary artist well known for his paintings which reference pop culture of the past, and his portraits of 80s celebrities are probably some of the best youโ€™ll ever see. In the spirit of his creations, youโ€™ll find colour, pattern, and faces. He likes naive or outsider art and also he likes to tell a story, so he combines those elements in his work. He gets inspired by people, humans, he loves them and hates them at the same time. Visually, he likes to see colour and loose interpretations of things and people.

โ€œThematically, I try to communicate the idea that we are all equally ridiciulous and that none of us should take ourselves, or art for that matter, seriously. Serious people are the ones who ruin the experience of life, limit enjoyment and bum everyone out. The pointlessness in life is the point to life, thatโ€™s how it appears to me.โ€ Alan Fears.

The End

client:
Marni
brand:
Marni
design studio:
Pink Salt
design:
Alan Fears
animation:
Alan Fears
sound:
Alan Fears

Interested in working with us?

Get in touch

Subscribe to our newsletter

The form was sent successfully.
An error occured.
The form was sent successfully.
An error occured.
PINK SALT Srls
P.IVA 10415330967
Via Pisacane, 45
20129 Milano, Italy
[email protected]

ยฉ 2017โ€“2023 All Rights Reserved | Cookie Policy | Privacy Policy | Powered by Lizard

  • Home
  • About
  • Portfolio
  • Services
  • Press
  • Or Filter By:
  • Industry
  • Fashion
  • Entertainment
  • Lifestyle
  • Food
  • Corporate
  • Community & Sustainability
  • Art Type
  • 2D Animation
  • 3D Animation
  • Illustration
  • Animated Painting
  • Mixmedia
  • AR Filter
  • Paper Art
  • Branding
  • AR Gaming
  • Live Action
  • Or Filter By:

Industry

  • Fashion
  • Entertainment
  • Lifestyle
  • Food
  • Corporate
  • Community & Sustainability

Art Type

  • 2D Animation
  • 3D Animation
  • Illustration
  • Animated Painting
  • Mixmedia
  • AR Filter
  • Paper Art
  • Branding
  • Interactive & Gaming
  • Live Action
  • Character Design
  • Metaverse