The Brief
To produce a video, GIF and Key Visual Artwork for social media to support 2022 New Year best wishes by Roger Vivier.
The visuals should be alined with horse installation that is a part design for Roger Vivier Xmas pop-up in Paris.
The Idea
To animate illustrated version of horse installation in Roger Vivier festival pop-up in Paris. With a storytelling create beautiful and entertaining video with a festive spirit.
SCRIPT
We see the horse being very sad, a little tear drops from its eye. The horse looks at his hooves and doesn’t like them. It is a very beautiful horse but the hooves completely ruin its style.
A shooting star passes by and falls on its hooves and magically, RV shoes appear on his feet. Full of joy he leaps into the sky while the stars form the words “Best Wishes”.
Talent
Paolo Vendramini is an art director and graphic designer Active since 2014, I started freelancing in 2016. I worked for major advertising agencies both in Milan and London and direct clients all around the world.
Selected Clients: CocaCola, Disney, Doritos, Electrolux, Facebook, Google, Guinness, Hyundai, Mercedes, Moncler, Netflix, Pepsi, Pixar, Samsung
The End
client:
Roger Vivier
brand:
Roger Vivier
design agency:
Pink Salt
art director:
Paolo Vendramini
animator:
Gurika Chokheli
