Marc Wakefield runs the design studio ARDS, an independent design studio who specialise in Augmented Reality experiences for the media, entertainment, music, retail, F&B and live events industries.
Long term augmented reality expert Marc Wakefield’s filters are also featured in Grimes’s musical experiment. Widely known for his creepy clown filter that lead to him creating the Macphisto effect for U2 (a monster-like top hat and make-up effect Bono wore during the band’s tour), his career naturally progressed from building standalone AR apps before getting involved with the creation of Instagram effects.
Wakefield believes the accessibility of AR across social media will instinctively act as a starting point for newcomers to experiment with, but that “a lot of people are not fully aware of what AR actually is and a majority of the filter users probably don’t know the complexities behind it. The cool thing about this is that it is getting users comfortable with seeing a digital overlay on the physical world.” (ID magazine)
Eugenio Ormas is an eclectic spirit, with years of international experience, as an art director and creative strategic consultant, working on projects for high-demanding clients. From 2011 to 2018, he was the co-founder of SVPERBE Creative Visionaries, a liquid international awarded consultancy boutique, supporting agencies and brands on unique projects.
Eugenio has lived and worked in different cities including Lausanne, Zurich, Hong Kong and Shanghai. He moved back back to Milano in 2018, and worked on the FLAMEL.com concept development, an e-commerce platform, and other digital contents for clients such as Moncler, Roger Vivier, BMW.
Eugenio has a deep academic background: EMiLUX, double degree Executive Master in Luxury Management at Sda Bocconi with ESSEC Business School Paris and Master Degree in Design & Visual Communication at Politecnico di Milano, thad gives him a 360° approach to all creative and business needs.
