The Hotel Vivier this year will have 6 rooms dedicated to 5 senses + 1 extra sense GHOSTS. The set design and the creative set up will be rich, fun and surprising, based on a monochrome concept per each room. The idea is to produce 6 Filters connected to each of the 5 senses + 1 – so to each of the room of the Hotel Vivier – and to be linked to a QR Code that will appear on the paper invite as well as the digital invite. 2 Weeks before the event the guests will receive the invite discovering the 5 filters via the QR code and will start exploring the filter experience, while the 6th sense will be released only on the day of the event. All the celebrities and guests at the event will play and interact with he filters, sharing and posting it on IG with the goal to get viral.