To develop teaser and revealer videos for W Residences in Downtown Dubai. To create an animation made out of a sequence of clips showing the essence of W DNA (people from different cultures coming together, unique experiences, breathtaking art installations, exclusive music venues and so on). Each of the clips multiplies with a kaleidoscopic effect, generating an engaging vibe. The goal for the reveal video is the same as the teaser, but backwards. Before we had: single clip > kaleidoscopic effect – now: kaleidoscopic > normal. Doing so helps us showing a clear footage of the renders.
When you mix different ingredients with superlative potential, the possibilities that something amazing happens multiply to the infinite. Teaser communicates the idea of infinite possibilities never-ending inspiration unlimited connections countless experiences, all in one place — new W residences in downtown Dubai.
The videos travelling through the different shots entering inside each kaleidoscope to reach a dynamic composition and highlight W DNA.
The videos are talking about ‘details’ and showing the different parts of the W Residences, and go from the ‘details’ (pool, rooms, TBC, with real renders). To a bigger picture where we see a part of the W Tower, then the facade, then the W Tower from below and finishing with a general shot of the W Tower and the city.
Fort is a creative production company that specializes in crafting engaging and visually stunning content for a variety of platforms. Based in London, UK, the company was founded by a team of passionate filmmakers and creatives with a mission to produce high-quality work that resonates with audiences.
The company’s portfolio encompasses a wide range of projects, including commercials, branded content, music videos, short films, and documentaries. Their clients include some of the world’s leading brands and agencies, such as Nike, Google, Apple, and Coca-Cola, among others.